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    IAS officer Vipul Ujwal posted as Director, Ministry of Panchayati Raj

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    IAS officer Vipul Ujwal posted as Director, Ministry of Panchayati Raj

    IAS officer Vipul Ujwal posted as Director, Ministry of Panchayati Raj

    Former IAS officer Sudhanshu Pandey becomes Ladakh’s first SEC

    Former IAS officer Sudhanshu Pandey becomes Ladakh’s first SEC

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    First in Rajasthan, Jaipur City Transport Services Limited implements ESG policy

    UP Chief Secretary DS Mishra and Namami Gange DG G Asok Kumar felicitated by APAC during the 2nd Sustainable Urban Innovation Conclave-Uttar Pradesh Edition

    UP Chief Secretary DS Mishra and Namami Gange DG G Asok Kumar felicitated by APAC during the 2nd Sustainable Urban Innovation Conclave-Uttar Pradesh Edition

    UP Chief Secretary DS Mishra and Namami Gange DG G Asok Kumar Highlights the Need for Holistic Sustainable Urban Development with Tech as Enabler

    UP Chief Secretary DS Mishra and Namami Gange DG G Asok Kumar Highlights the Need for Holistic Sustainable Urban Development with Tech as Enabler

    Rajya Sabha passes historical Women’s Reservation Bill

    Rajya Sabha passes historical Women’s Reservation Bill

    IAS Mayur Rational Govekar appointed Deputy Secretary of MoRTH

    IAS Mayur Rational Govekar appointed Deputy Secretary of MoRTH

    IPS Kuldeep Dwivedi appointed DIG in CBI, IPS Mukesh Singh posted as IG, ITBP

    IPS Kuldeep Dwivedi appointed DIG in CBI, IPS Mukesh Singh posted as IG, ITBP

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    Indian MBBS passouts can now practice in US, Australia, Canada, New Zealand

    Indian MBBS passouts can now practice in US, Australia, Canada, New Zealand

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    • Edtech
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    • News
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    Punjab students invest Rs 68,000 cr annually in Canadian education

    Punjab students invest Rs 68,000 cr annually in Canadian education

    Professor Abhay Karandikar appointed Secretary, Department of Science and Technology, GoI

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    USDC collaborates

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    • Banking
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    • Insurance
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    First in Rajasthan, Jaipur City Transport Services Limited implements ESG policy

    Former SBI Chief, Rajnish Kumar, appointed chairman of MasterCard New Delhi

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    Paytm Group CFO Expresses Confidence in Sustainable Free Cash Flow, Foresees No Future Funding Requirement

    Paytm Group CFO Expresses Confidence in Sustainable Free Cash Flow, Foresees No Future Funding Requirement

    Businesses with a Rs 100 cr turnover to upload invoices within 30 days starting Nov 1

    Businesses with a Rs 100 cr turnover to upload invoices within 30 days starting Nov 1

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    NPCI launches new UPI features to achieve 100 bn monthly transactions

    NPCI launches new UPI features to achieve 100 bn monthly transactions

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    Yono app fetches State Bank of India Rs 100 crore in fee income every quarter

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    AWS to contribute $23.3 billion to India’s GDP by 2030

    AWS to contribute $23.3 billion to India’s GDP by 2030

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    UP Chief Secretary DS Mishra and Namami Gange DG G Asok Kumar Highlights the Need for Holistic Sustainable Urban Development with Tech as Enabler

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    India plans $2.2 Billion incentives to boost manufacturing in six sectors

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    Delhi Govt plans to launch online portal for faceless document submission of overage vehicles

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    Government to provide Rs 50 lakh grant for technical textiles startups under GREAT scheme

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    TVS partners with Zomato, to deploy 10,000 electric scooters in delivery fleet in 2 years

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IIT Roorkee Offers 8-week Free Online Course on Marketing

IIT Roorkee has invited applications from interested candidates for an 8-week free online course called on services marketing

August 10, 2022
in Education, Higher Education
iit roorkee

IIT Roorkee is currently offering an 8-week online course called “Services Marketing : Integrating People, Technology, Strategy”  on the NPTEL platform. The course would be most suited for students pursuing their MBA, MIB, or MCom with marketing specialization. Participants will also be able to obtain a certificate for the course provided they pay Rs 1000 and clear an exam that will be conducted on 29 October 2022. Certificates will be given to candidates based on their final score, which includes average assignment score and exam score.

The course will be conducted by Dr. Zillur Rahman who is a professor at the Department of Management Studies, Indian Institute of Technology Roorkee. He received his BSc (Honours) Mathematics, MBA and PhD from Aligarh Muslim University, India. Dr. Rahman has more than 20 years of experience in academia. He has also published research papers in reputed international papers including the Journal of Service Marketing, International Journal of Contemporary Hospitality Management, Journal of Cleaner Production, and Telematics and Informatics, among others.

What the IIT Roorkee Free Online Course on Marketing Will Cover?

The course basically provides a comprehensive review and analysis of service marketing issues, practices, and strategies, according to the NPTEL website. Some of the topics that will be covered as part of the course are as follows:

  • New perspectives on marketing in the service economy, consumer behavior in the service context.
  • Consumer behavior in the service context, positioning services in competitive markets, and developing service products.
  • Developing service products, global marketing of services, distributing services through physical and electronic channels, setting prices and implementing revenue management.
  • Setting prices and implementing revenue management, promoting services and educating customers.
  • Managing people for service advantage, managing relationships and building loyalty.
  • Managing relationships and building loyalty, complaint handling and service recovery, improving service quality and productivity.
  • Improving service quality and productivity, striving for service leadership, and creating the seamless service firms.

Interested and eligible will have to apply before 22 August on the NPTEL. Those who wish to apply are advised to visit the official website for more information.

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