Hundreds of A-list restaurants, including Cafe Delhi Heights, Smoke House Deli, and Mamagoto, have opted out of Swiggy Dineout in recent weeks. It is said that 20 brands having over 400 outlets have logged out of the platform.
Several hospitality chains, including Indigo Hospitality, Impresario Entertainment and Hospitality, and Simmering Foods and Restaurants have confirmed the development. The move comes after the National Restaurants Association of India (NRAI) has urged its members to log out of Swiggy Dineout, stating that its practice of offering deep discounts would affect one of the restaurants’ core businesses.
It is said that at least 400 brands (of varying scale of operations) and over 900 dining outlets across 13 cities in India have sent delisting notices to Swiggy in the last two weeks, and another 2,000 outlets are expected to follow suit in the next few weeks.
A Swiggy spokesperson said, “Restaurant partners on Dineout have the complete liberty to decide on how much discounts they wish to offer to customers through their listing on the app. Only a handful of restaurant partners have expressed their desire to delist from the platform. We continue to engage with them and NRAI representatives to revisit their choices.”
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