New Delhi: Amazon has launched its Anti-Counterfeiting Exchange (ACX), an initiative to help retail stores label and track marketplace counterfeits as part of the e-commerce giant’s efforts to crack down on organized crime on its platform, the company announced on Thursday.
“We think it is critical to share information about confirmed counterfeiters to help the entire industry stop these criminals earlier,” Dharmesh Mehta, Amazon’s vice president of selling partner services, said in a statement.
As part of other anti-counterfeiting efforts, Amazon is also working with the U.S. Customs and Border Protection on a data pilot that helps the company identify and target low-value e-commerce shipments that may be counterfeit goods or break other regulations.
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