New Delhi: Laiqa , a period care brand & Imbue , an intimate & sexual wellness brand have come together to create “I’m Laiqa” with a vision that “every woman on the planet should have a healthy menstrual cycle”.
A healthy menstrual cycle is the window to overall feminine wellness, and I’m Laiqa is creating an ecosystem of natural science led products, tech-enabled services such as menstruation management solutions and omni-channel consultations to achieve this goal. The combined entity offers a menstrual wellness technology platform – Period Pal along with a range of clean , credible and convenient products ranging across menstrual hygiene , menstrual wellness, sexual wellness, hormonal health & general wellness.
“Laiqa has always believed in providing ‘her’ with the best menstrual care products may it be the rash-free and softest sanitary pads, panty liners, hormonal balancing teas or menstrual cups among other innovative products. Imbue has imbibed the same spirit and has built a strong R&D team which has developed patented products like Intimate Wash & redefined the prevalent sexual wellness narrative with Firefly Stimulant & Shilajit for Women. Now with the holistic range of 25+ products & services, I’m Laiqa is a true companion to a woman.” says Monica Bindra , Co-Founder & Head of Products.
“With the merger we are far better equipped to partner with a woman in her journey of a healthy menstrual cycle. Our approach is centered around content , consultation and convenience. With over 500 offline recommending wellness consultants and 2500+ educative material, our technology platform , now allows us to take this opportunity online, supported with an interactive content library and a tracker linked subscription model for our products.” says , Sayantan Bhattacharjee, Co-founder & Head of Business.
By 2024, I’m Laiqa projected to generate 300 million rupees in revenue. The brand will also have a combined workforce strength of 45+ team members, with a team dedicated to working on product innovation, research and development, and other important aspects of the business.
I’m Laiqa has already gained more than 2 million customers, has a following of 25k engaged audiences on social media, is available on all major e-commerce platforms, and is available in more than 1500+ offline stores. With its app, Period Pal gives women a personalized platform that combines validated research, credible subject matter experts, technology tools, and consumer feedback to make the Menstrual Wellness Quotient, a strong decision model. Period Pal has been downloaded more than 1 million times in less than six months and is growing quickly to become not just a friend but a true confidante for every woman.
