Gurgaon: Zomato-owned Blinkit has launched a new Seller Hub, allowing brands to manage their listings and operations directly on the platform. The self-serve system lets sellers handle inventory, pricing, and advertising without needing any intermediaries, similar to Amazon’s Fulfilled by Amazon (FBA).
Sajal Gupta, Blinkit’s Chief Technology Officer, shared that over 200 brands are already using the platform, with more to be added after completing necessary documentation. The goal is to give brands more control over their presence in the quick commerce space.
Blinkit is also expanding rapidly. As of September 30, the company had 791 dark stores, up from 639 in June, and is aiming for 1,000 by the end of the financial year. Longer-term plans include reaching 2,000 stores by 2026, with a focus on growing in tier-II and tier-III cities.
Recently, Blinkit introduced a 10-minute return and exchange service for clothing and footwear in select cities, addressing common customer concerns around sizing. The company delivered 92.9 million orders in the July-September quarter, with a gross order value of over ₹6,000 crore.
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