Bengaluru: Infibeam Avenues has partnered with the Indian Institute of Science (IISc) Bengaluru to develop real-time deepfake detection technology amid growing concerns over AI-generated misinformation.
Collaboration to Strengthen Digital Security
The partnership formalized through a Memorandum of Understanding (MoU), focuses on research and development in deepfake detection for video communication. Infibeam’s AI unit, Phronetic.AI, will work with IISc’s Vision and AI Lab to build tools that can identify and prevent deepfake-based fraud in real time.
The initiative aims to enhance cybersecurity for government entities, corporations, and financial institutions, where deepfake technology is increasingly being used for identity fraud and misinformation.
The project will also develop a user-friendly interface to enable organizations across banking, healthcare, HR recruitment, and fintech to integrate deepfake detection tools into their security systems.
AI in Video Security
Phronetic.AI has already developed a video AI agent capable of detecting deepfakes during live video conversations. The collaboration with IISc is expected to refine these algorithms, making detection faster and more accurate.
Rajesh Kumar SA, CEO of Phronetic.AI, stated that the partnership is aimed at equipping users with tools to differentiate between authentic and manipulated video content, thereby strengthening digital trust.
Infibeam’s AI Expansion
Infibeam has been increasing its focus on artificial intelligence. In 2023, the company acquired a 20 per cent stake in US-based AI firm XDuce for $10 million and launched THEIA, an AI-powered video analysis platform.
Growing Focus on Deepfake Detection
The rise of deepfake technology has raised cybersecurity concerns globally, with startups like Pi-labs and Kroop AI also working on detection solutions.
The collaboration between IISc and Infibeam adds to India’s efforts to tackle AI-driven misinformation, particularly in sensitive sectors like finance and governance.
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