New Delhi: Bharti Airtel has announced major enhancements to its AI-powered spam detection tool, strengthening its fight against fraudulent calls and messages.
Following the launch of its spam filter, which flagged over 27.5 billion calls as SPAM, Airtel is now taking two significant steps to stay ahead of evolving spam tactics.
Alerts in regional languages
Starting today, Airtel customers will receive spam alerts for calls and SMS messages in their preferred Indian languages. This new feature is available in ten regional languages—Hindi, Marathi, Bengali, Gujarati, Tamil, Kannada, Malayalam, Urdu, Punjabi, and Telugu—offering a more personalised and accessible experience. Initially available for Android users, the feature will be expanded to support more devices in the future.
Detection of international spam calls
In addition to vernacular support, Airtel is now extending its AI tool’s scanning capability to include spam and scam messages originating from international networks. This feature comes in response to a worrying trend where spammers, after facing stricter scrutiny on domestic networks, began exploiting foreign numbers to target Indian customers. According to Airtel, there has been a 12% surge in overseas spam calls in the past six months alone. With the upgraded AI-powered detection system, Airtel aims to counter this growing threat and offer better protection for its users.
Leadership comments
Commenting on the initiative, Siddharth Sharma, Director of Marketing and CEO Connected Homes, Bharti Airtel, said, “Customers and their feedback are at the heart of everything we do. After carefully analysing customer feedback, we have enhanced our solutions to better serve the linguistic diversity of India. Additionally, with the growing volume of SPAM traffic shifting to foreign networks, we have decided to expand our AI-powered tool to scan all SMS messages and phone calls originating from international numbers. Our dedicated team of engineers and data scientists will continue to refine and enhance our offerings, ensuring we stay ahead of any and all emerging threats.”
These new features will be auto-activated for all Airtel customers at no additional cost.
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