Mumbai, Apr 10, (APAC Media): Narsee Monjee Institute of Management Studies (NMIMS) is building a unified, AI-powered platform to eliminate data silos, streamline admissions workflows, and deliver personalised student experiences.
The institution has partnered with Salesforce as it expands its multi-campus and digital footprint. Te university aims to improve operational efficiency, gain real-time visibility into admissions performance, and set the foundation for a scalable, student-centric ecosystem.
In phase one, NMIMS completed the NMAT-based (NMIMS Management Aptitude Test) admissions workflow, establishing a strong digital foundation for future expansion.
NMIMS has deployed Agentforce Education and Agentforce Marketing solutions, integrated with MuleSoft, to transform its lead-to-admission process.
The platform enables end-to-end lead management through automated capture, nurturing, and tracking of prospective students across digital channels. This happens along with AI-driven personalised engagement tailored to individual interests and behaviours.
“By investing in this integrated digital architecture, NMIMS is positioning itself to meet the evolving expectations of learners and to lead the way in redefining higher education in India,” claimed Amrishbhai Patel, Chancellor, SVKM’s NMIMS Deemed-to-be University.
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