India’s MSMEs have long been hailed as the backbone of the economy, but as the country’s digital transformation accelerates, the conversation is shifting from recognising their contribution to enabling their next phase of growth. The challenge is no longer just access to markets; it’s access to integrated financial solutions that can help businesses scale with confidence.
For PayU, the answer lies in building a connected ecosystem where payments, credit, and business support work seamlessly together.
“MSMEs are not just a segment of India’s economy; they are its engine. Contributing over 30% to GDP, nearly 50% to exports, and a third of manufacturing output, their growth is India’s growth,” said Vineet Sethi, Chief Growth and Marketing Officer, PayU.
As small businesses expand, they need more than payment gateways. They require timely working capital, affordable financing, and digital infrastructure that evolves alongside their ambitions. PayU says it is addressing these needs through an integrated platform that combines payment acceptance, affordability solutions, and embedded credit products such as merchant cash advances and business loans, leveraging merchants’ transaction history to improve access to finance.
The company’s focus extends beyond financial services. Through initiatives like inFINity, PayU is also investing in mentorship, capital access, and ecosystem partnerships to help entrepreneurs build resilient, scalable businesses.
“When all of this comes together within one ecosystem, we are not just enabling transactions; we are enabling businesses to formalise, grow, and compete with confidence,” Sethi added.
As India’s digital economy gathers pace, the real opportunity lies not simply in digitising transactions but in creating an interconnected financial ecosystem that empowers millions of MSMEs throughout their growth journey.
