New Delhi, Sep 18(APAC Media): ProHance has appointed Gaurav Bembey as Vice President and Global Head of Account Management.
Bembey will oversee the company’s global account management operations, with a focus on customer retention, account expansion and long-term client relationships. He will also work with the sales team to develop growth strategies for key enterprise accounts.
SaaS Leadership Experience
Bembey has 22 years of experience across SaaS, e-commerce, BFSI and global operations. His previous roles include senior positions at Birdeye, Adobe and Tata Consultancy Services.
ProHance said Bembey has worked on customer engagement models designed to move account management from a reactive approach to a more structured and proactive model. The company said these initiatives have contributed to improvements in gross retention.
Focus On Enterprise Accounts
The appointment comes as ProHance expands its Productivity Control Room offering, which provides enterprises with data and insights related to workforce productivity and operations. The company is also addressing workplaces that include employees, contingent workers and AI agents.
Bembey said he plans to focus on a data-driven approach to account management, with retention, expansion and customer value among the key priorities.
ProHance CEO Ankur Dhingra said Bembey’s experience in SaaS and customer engagement would support the company’s efforts to strengthen enterprise relationships as it expands globally.
