GoDaddy has announced the launching of its latest digital campaign in India – “Faces behind change”, in partnership with Public Interest Registry (PIR), a global not-for-profit organization responsible for operating and managing all .ORG domain names.
The aim of the campaign is to showcase the work of people, organizations, and social enterprises, from every nook and corner of the country, that are working to make this world a better place to live, and inspire millions of others into taking action by giving their purpose and passion an online presence with .ORG domain.
“Through this campaign and our partnership with PIR, we aim to encourage more people to take their own philanthropic initiatives online with .ORG and ensure that help reaches those who need it the most, irrespective of where they live. We are also actively contributing to relief programs organized by the non-profits featured in the campaign and others, to continue to support the community and people in need,” said Nikhil Arora, Managing Director and Vice President, GoDaddy India.
The concept of “Faces behind change” is to create an episodic series of intriguing films and blogs, featuring exceptional stories of six mission driven organizations, which are GoDaddy customers as well. With quirky, yet creative content formats, GoDaddy aims to showcase the stories of power changemakers in the country, who have poured their heart and soul into helping ensure better opportunities for the less fortunate.
The organizations featured in the campaign include Indian social activist and retired police officer, Kiran Bedi’s India Vision Foundation aimed at ensuring inclusive and equitable education and opportunities for all; Indian actor and social activist Rahul Bose’s HEAL, which is working to fight against child sexual abuse in the country; Indian music director duo Salim and Sulaiman Merchant’s Zariya Foundation; pioneer advocate for animal rights, veganism and environmental issues in India – Voiceless India; and Lonepack Foundation, a community focusing on promoting mental health wellness.
