The pandemic has resulted in sea changes in various sectors. FMCG is no exception. Changing behaviors of consumers is forcing the sector to adopt technology as much as possible. The FMCG sector is adopting digital technologies in a strategic manner to not only cater to the changing consumer preferences, but also personalize the user experience and improve efficiency and profitability. While a lot of FMCG companies were at various stages of exploring digital transformation, the pandemic has accelerated the pace and scale of adoption. In the past 18 months, most consumer goods companies have doubled down on the use of technology to refine their strategy, define new markets, and boost employee productivity.
In this context, ‘APAC Manufacturing Conclave’ organized a special session on ‘Making FMCG More Profitable and Efficient through Technology’ to discuss various aspects of digitization the FMCG sector and the challenges, opportunities. The session saw presence of digital transformational leaders from the leading FMCG & Tech companies. They were- Basant K Chaturvedi, CIO, Perfetti Van Melle India Pvt. Ltd.; Kuldeep Dudeja, Director- IT and Digital, Reckitt; Mayuresh Purandare, Head IT – Infrastructure & Security, Marico Limited; Abhay Bapna, AVP-IT, AWL; Tarun Vijh, President – CIO, Wagh Bakri Tea Group; Rajiv Maskara, Regional Head, Qlik.
Crux of the discussion: Use of Social Media to analyze and connect efficiently with the consumers, adoption of cloud for scalability, automation in warehouses and supply chain management, leveraging AI, skilled workforce and technology for data streamlining are the most important factors to use technology efficiently for the growth of the manufacturing sector.