PayU Integrates AdvantageClub.ai for Streamlined Loyalty Rewards Redemption

New Delhi: PayU has partnered with AdvantageClub.ai to enable seamless redemption of loyalty points and wallet balances at checkout on its merchant platforms. The collaboration aims to simplify digital transactions for users while enhancing customer retention for businesses.

Loyalty Rewards Now Usable at Checkout

The integration of AdvantageClub.ai’s platform into PayU Checkout allows users to directly redeem their rewards while making digital purchases. This move is expected to create a smoother payment experience and encourage higher redemption rates. AdvantageClub.ai, which serves over 5.5 million users across 100 countries, claims a reward redemption rate of over 95%.

Impact on Merchants and Businesses

For businesses using PayU’s payment ecosystem, the partnership brings access to AdvantageClub.ai’s loyalty network, which includes over 1,000 corporate clients and 10,000+ brand options. Merchants are expected to benefit from increased transaction volumes and customer engagement, as loyalty programs often lead to repeat purchases.

Nikhil Mehta, Senior Vice President – Partnerships & Payments Strategy at PayU, stated that the partnership aligns with PayU’s goal of expanding its loyalty and rewards ecosystem to support business growth. He emphasized that integrating AdvantageClub.ai will provide merchants with more tools to drive customer engagement.

Corporate Rewards and Employee Engagement

AdvantageClub.ai specializes in corporate rewards and employee engagement, offering solutions such as wellness programs, sales incentives, and flexible benefits. With this partnership, businesses can integrate these rewards directly into digital payment processes, making it easier for employees to utilize their benefits.

Sourabh Deorah, CEO of AdvantageClub.ai, highlighted that the collaboration with PayU bridges the gap between corporate rewards and digital transactions. He noted that streamlining rewards redemption at checkout enhances convenience for users while creating more engagement opportunities for businesses.