New Delhi: TransUnion CIBIL, a leading credit information and insights company, has partnered with Sa-Dhan, a self-regulatory organisation (SRO) for microfinance institutions (MFIs), to launch a dedicated credit awareness initiative aimed at strengthening credit literacy and promoting responsible lending across India.
The initiative is designed to empower MFIs with data-driven insights, training, and tools to enhance credit assessment and monitoring capabilities. It will also support microfinance borrowers by fostering responsible credit behaviour and improving access to financial services in underserved communities.
As part of the collaboration, TransUnion CIBIL and Sa-Dhan will co-develop multilingual digital content and community outreach programs and host joint regional workshops and state-level events. These efforts aim to increase the understanding of credit scores, data-based underwriting, and the importance of financial discipline among both lenders and borrowers.
Bhavesh Jain, Managing Director and CEO, TransUnion CIBIL Limited, highlighted the significance of the initiative, saying, “Credit literacy goes beyond borrowing — it’s about building trust and credibility in today’s financial ecosystem. With over 13 crore individuals having accessed their CIBIL report and score as of December 2024, we are seeing a growing wave of credit-aware consumers. Our partnership with Sa-Dhan is a step toward empowering MFIs and their customers to take control of their financial futures through better credit understanding.”
Jiji Mammen, Executive Director and CEO, Sa-Dhan, added, “Promoting credit education at the community level is essential for meaningful and sustainable financial inclusion. When individuals understand the role of credit and its utility in accessing or improving livelihood opportunities, they become more confident and capable participants in the formal economy. This partnership will deliver that knowledge directly to where it’s needed most.”
Sa-Dhan, headquartered in Delhi, represents over 230 members, including MFIs, NBFCs, and banks. This initiative is expected to significantly contribute to building a resilient and inclusive credit ecosystem, furthering the goals of financial inclusion in India.
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