‘Fyno is Purpose-Built to Help Banks Navigate India’s Fast-Changing Regulatory Landscape with Clarity and Control’: Aniketh Jain, Co-Founder & CEO, Fyno

Fyno is an intelligent communications hub purpose-built for BFSI enterprises, claims Aniketh Jain, Co-Founder & CEO, Fyno in an exclusive conversation with Rajneesh De, Group Editor, CXO Media & APAC Media. He reasserts that Fyno engineered to deliver reliable, compliant messaging at scale.

What was the inspiration behind Fyno’s inception?

Fyno is an intelligent communications hub purpose-built for banks and financial institutions, bringing together orchestration, compliance, consent management, and observability across all customer-facing channels. It empowers enterprises with complete control over their customer communications, the agility to adapt to evolving customer and regulatory demands, and the ability to deliver a seamless, consistent experience.

Trusted by leading public and private sector banks, lenders and insurers, Fyno ensures every message adheres to RBI, TRAI, and DPDP regulations—without storing sensitive data or creating vendor lock-in.

The challenge Fyno addresses is straightforward: most banks still rely on basic communication middleware, usually from CPaaS vendors—systems that are often outdated, inflexible, and designed to drive messaging volumes rather than support the bank’s priorities of compliance, customer experience, observability, and control. This misalignment leaves internal teams constrained, making it difficult to adapt to regulatory shifts, optimize delivery, or manage costs, resulting in fragmented, error-prone, and non-compliant communication.

Fyno changes this by giving BFSI institutions complete control over their communication stack—covering orchestration, compliance, real-time observability, and auditability—enabling them to respond faster, deliver consistent customer experiences, and strengthen trust.

We are already helping institutions like Karnataka Gramin Bank, Kerala Gramin Bank, LendingKart, TrueCredits, FlexiLoans, and Protium to stay on top of the ever-evolving communication landscape. Beyond BFSI, we also support global brands like Freight Tiger and Vinculum.

To help enterprises gain independence and own their communication stack, Fyno has raised $3.89 million in funding from 3one4 Capital and Arkam Ventures.

What are the key benefits and features that make Fyno’s communication platform stand out?

Fyno is a compliance-first intelligent communications hub purpose-built for banks and regulated financial institutions, offering complete independence, control, visibility, and compliance across channels like SMS, Email, WhatsApp, RCS, IVR, push notifications, and in-app messaging.

With built-in regulatory enforcement, every message is automatically checked for RBI, TRAI, DPDP, and DLT compliance—covering consent validation, template rules, footers, and stale number suppression—so enterprises stay audit-ready without additional engineering effort. It’s a no-code orchestration studio that lets teams design complex flows, manage DLT-approved templates, and set channel conditions or fallback paths, all supported by access-based workspaces and audit logs.

Beyond compliance, Fyno ensures real-time observability and smart routing, giving banks clear insights into delivery performance, costs, and failures while dynamically optimising routing for reliability and efficiency. It also includes a consent and preference layer, maker-checker flows, encrypted metadata logs for auditability without storing payloads, and seamless plug-and-play integration with over 100 CPaaS vendors and telcos, working effortlessly with legacy systems and modern stacks.

As a Meta-certified partner, Fyno simplifies secure WhatsApp journeys, while AI-powered tools suggest optimal delivery channels and detect anomalies. Being vendor-agnostic, Fyno lets banks switch providers without code changes, ensuring long-term adaptability and resilience in a dynamic regulatory landscape.

How is Fyno prepared for upcoming regulatory shifts like the DPDP Act and TRAI’s digital consent registry?

Fyno is purpose-built to help enterprises, especially banks and financial institutions, navigate India’s fast-changing regulatory landscape with clarity and control. From the DPDP Act to TRAI’s Digital Consent Registry, Fyno captures, stores, and enforces customer consent and preferences in real time, at the user level. Every message is automatically validated for compliance, making communications opt-in, policy-aligned, and audit-ready by design.

We do the heavy lifting, enforcing regulatory changes, integrating with systems like DLT, MNRL, and internal maker-checker flows, without requiring changes to core infrastructure. As a trusted tech partner, Fyno works hand-in-hand with compliance teams to adapt faster, reduce risk, and deliver regulator-ready reporting.

Every message is reconciled across legacy systems and external vendors, ensuring full transparency. With zero data storage, encrypted logs, and end-to-end observability, Fyno future-proofs enterprise communication while keeping compliance firmly in its control.

Does Fyno enable businesses to manage and deliver messages seamlessly across multiple communication channels?

Fyno enables enterprises, especially banks and financial institutions, to manage and deliver customer messages seamlessly across all major communication channels, including SMS, Email, WhatsApp, IVR, Push, and RCS.

With a single integration, enterprises gain access to 100+ CPaaS vendors and telcos, allowing them to centralize orchestration, apply uniform compliance rules, and route traffic intelligently across channels. Enterprises gain independence in choosing their vendors across channels with easy onboarding and deboarding from a single dashboard. Fyno’s no-code studio makes it easy to design cross-channel journeys, set fallback paths, and enforce consent and delivery logic, with minimal engineering effort. This unified approach eliminates fragmentation, improves delivery consistency, and ensures every customer message is timely, relevant, and regulator-aligned, regardless of the channel.

How does Fyno ensure the security and protection of customer data?

Fyno is built with security and data protection at its core, especially for banks and regulated enterprises that handle sensitive customer information. We follow a zero-storage architecture, meaning customer message payloads are never stored on our servers. Instead, every message is processed in-memory and accompanied by encrypted, time-stamped metadata logs for compliance and audit purposes.

Sensitive fields in these logs are automatically masked or hashed, helping institutions meet obligations under the DPDP Act and similar data privacy regulations. Fyno is ISO and GDPR compliant.

Fyno also enforces role-based access controls, workspace-level segregation, and audit-ready logs to ensure only authorized users can view or modify communication workflows. All integrations are protected by industry-standard encryption protocols, and the platform is hosted on secure, compliant cloud infrastructure.

In short, Fyno delivers the visibility and control banks need, without compromising the confidentiality or integrity of customer data.

What role does Fyno play in helping BFSI companies optimize and streamline their customer communication processes?

Fyno is an intelligent communications hub purpose-built for BFSI enterprises—engineered to deliver reliable, compliant messaging at scale. Our SmartRoute engine ensures critical messages like OTPs and alerts reach customers through the most reliable vendor or channel, with real-time fallback in case of failures.

We check every message against consent and compliance rules, RBI, TRAI, DPDP, in real-time. Fyno Alerts proactively flags delivery anomalies and recommends fixes, reducing downtime and manual effort, and gives you AI-powered suggestions.

Banks get full observability across vendors and channels through a central dashboard, while our plug-and-play connectors make it easy to integrate with legacy triggering systems like CBS, UPI, or cards. With encrypted logs, zero data storage, and audit-ready reporting, Fyno gives enterprises the confidence to scale securely and stay future-ready for any regulatory shift. We are already helping leading BFSI enterprises have control over their communication stack at an India scale.

Which are some of Fyno’s marquee use cases?

Fyno has enabled BFSI leaders like Protium, Karnataka Gramin Bank, Kerala Gramin Bank, LendingKart, and over 50 enterprises to take control of their customer communications with measurable impact.

Protium built its secure, scalable, and compliant communication stack on Fyno, achieving 30% cost savings, 90% engineering time saved, and 100% compliance with RBI, TRAI, and DPDP mandates. Across BFSI, Fyno consistently reduces messaging costs by 20–30% while cutting engineering effort by over 90%.

What are the dynamics of Fyno’s revenue model?

Fyno follows a revenue model that addresses the diverse needs of businesses. Our enterprise solutions cater to large institutions that operate with highly complex systems and workflows, demanding not just rigorous compliance, but also seamless integrations, cross-channel orchestration, and tailored support to keep their communication infrastructure resilient and future-ready.

In parallel, our SaaS subscriptions offer agility, enabling rapid deployment, predictable costs, and effortless scalability for growing organizations focused on speed and efficiency. Fyno serves as a reliable technology partner for regulated enterprises while staying accessible and adaptable for fast-growing teams.

 

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