The Raipur campus of AAFT University is being designed as a next-generation learning space that blends technology with creativity. In an exclusive conversation with Rajneesh De, Group Editor, APAC Media & CXO Media, Dr Sandeep Marwah, Founder & President, AAFT University, highlights the vision to build a smart, efficient and future-ready university by integrating AI, virtual reality and data analytics into teaching, campus management, and student engagement.
What are the digital initiatives currently undertaken at AAFT University?
At AAFT University, we believe education must constantly evolve. Our focus has been on creating a digitally enabled ecosystem that enhances learning and accessibility. We have introduced smart classrooms, cloud-based learning platforms, and digital resource libraries.
Every discipline is now supported by technology-driven modules, practical labs, and digital content creation spaces. The goal is to help our students become fluent in digital tools and prepared for a world where technology and creativity go hand in hand.
How are you involving different stakeholders, like students, faculty and admins, in these digital initiatives?
We see digital transformation as a collective journey, not a top-down process. Our faculty regularly participates in workshops on new teaching technologies and digital pedagogy. Students are actively involved in testing and managing digital projects on campus, while our administrative departments have moved to integrated dashboards that simplify processes such as admissions, communication, and academic tracking. Every stakeholder at AAFT University plays a role in building a campus that functions as a connected, intelligent community.
How is AAFT looking at global collaboration with overseas academic institutions?
AAFT University has always stood for global education with Indian values. We are working closely with leading universities and creative institutions across Europe, North America, and Asia to establish collaborative programs, student exchange opportunities, and research partnerships. These global collaborations are helping our students gain international exposure while sharing India’s creative strengths with the world.
What are the initiatives undertaken to have a better collaboration with the industry in terms of internships and placements?
Industry collaboration is one of the pillars of AAFT’s philosophy since its inception. At the university, we’ve built a strong network across sectors such as media, hospitality, business, technology, and fashion. We have established an Industry Advisory Board that works closely with our academic teams to ensure our courses remain relevant to real-world needs.
Our students take part in live projects, internships, and industry workshops every semester. Through the placement and career resource cell, we connect them directly with leading organisations for training and recruitment. The focus is on ensuring every student leaves with both knowledge and practical exposure.
How is automation being leveraged in the admission process at AAFT University?
We have implemented automated systems to make admissions smoother, faster, and more transparent. From online applications and AI-based inquiry management to real-time application tracking, the process is now completely digitised. Automation also helps us understand student preferences better, enabling our counsellors to guide them toward the right programs. The idea is to create a personalised experience for every applicant and ensure efficiency at every step.
In terms of digital campuses and classrooms, what sort of infrastructure upgradations are happening at AAFT University?
Our Raipur campus is being designed as a next-generation learning space that blends technology with creativity. We have introduced digital classrooms equipped with smart boards, 4K production setups, multimedia labs, high-speed internet, and cloud-based content management systems.
Our studios, editing labs, and innovation hubs help replicate real industry environments, giving students hands-on exposure to the same tools and systems used by professionals across the world.
How is the curriculum being revised to incorporate new industry-ready skill sets?
Our curriculum is dynamic and constantly updated in consultation with industry leaders and academic experts. We have introduced new-age modules in digital storytelling, data-driven media, artificial intelligence, sustainability, and entrepreneurship.
Every course also includes leadership development, soft skills, and interdisciplinary learning. The idea is to ensure that every graduate of AAFT University is not just academically strong but also ready to excel in evolving industry landscapes.
How is AAFT University looking at leveraging new-gen technologies for its functioning?
We are embracing technology at both academic and operational levels. Artificial intelligence, virtual reality, and data analytics are being integrated into teaching, campus management, and student engagement. The vision is to build a smart, efficient, and future-ready university. We are exploring virtual classrooms, interactive learning simulations, and AI-based analytics to enhance student outcomes.
