Punjab: Salesforce has announced its collaboration with Jeena Sikho Lifecare, a leading Ayurvedic healthcare and wellness company, to accelerate its digital transformation and enhance patient care.
This partnership uses Salesforce’s AI-driven solutions to streamline operations, optimise patient engagement, and expand access to holistic healthcare through digital platforms.
Unified Digital Systems and AI-Driven Campaigns
By integrating Salesforce Service Cloud and Salesforce Marketing Cloud, Jeena Sikho Lifecare has unified several critical operations, including its Virtual Outpatient Department (VOPD), call center management, medicine order processing, and patient engagement. This integration has also strengthened the company’s marketing automation, enabling AI-driven health campaigns that reach millions.
These innovations are already delivering measurable results, including a 50% improvement in call center response times, over 1,000 monthly VOPD sessions, and stronger engagement across various service verticals. The implementation is being led in collaboration with Quadrafort Technologies, a Salesforce Consulting Partner.
Leaders Highlight Impact
Acharya Manish, Managing Director at Jeena Sikho Lifecare, said, “At Jeena Sikho, our mission is to treat critical illnesses holistically and bridge the gap between Ayurveda and modern healthcare. By joining hands with Salesforce, we’ve created a digital infrastructure that not only enhances patient experiences but also supports our broader vision of expanding Ayurvedic healthcare across India. This allows us to provide more accessible, efficient, and personalized treatments.”
Akshay Murthy, Regional Vice President – Sales, Salesforce India, said, “Healthcare is at the forefront of embracing AI-driven transformation, and India has the unique opportunity to leapfrog into the future by combining ancient wisdom with modern innovation. We are delighted to collaborate with Jeena Sikho as a powerful example of how technology can amplify Ayurveda’s reach and relevance, thereby creating a new paradigm for holistic wellness that is personalized, efficient, and accessible at scale for all.”
Vaibhav Verma, COO at Quadrafort Technologies, said, “Combining innovative AI capabilities with expert consulting, Quadrafort Technologies is proud to have supported Jeena Seekho throughout its digital transformation journey. With a deep understanding of the strategic vision required to leverage Salesforce effectively, we’ve helped drive meaningful business transformation, making this a win grounded in both insight and alignment.”
Future Plans for Expansion
Looking ahead, Jeena Sikho Lifecare plans to scale its HIIMS Clinics and Daycare Facilities, adopt Agentforce to improve service request management, and integrate advanced AI and predictive analytics to optimise treatment plans. The company is also exploring ways to expand its Ayurvedic education and training model to develop a network of self-reliant practitioners capable of delivering high-quality care.
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