New Delhi: The Wealth Company Mutual Fund, part of the Pantomath Group, has launched its New Fund Offer (NFO) on the Open Network for Digital Commerce (ONDC) in partnership with Cybrilla Technologies. The initiative, which began on September 24, positions ONDC as a new channel for mutual fund distribution.
The fund house said the move is aimed at widening access to investment products, particularly in semi-urban and smaller towns where traditional distribution remains limited. Madhu Lunawat, Founder, MD and CEO of The Wealth Company MF, said that using ONDC’s infrastructure enables investors from Tier 2 and Tier 3 cities to participate more easily in mutual funds.
ONDC, a government-backed digital network, has been expanding its presence in financial services beyond its initial focus on retail and commerce. According to data shared by the platform, it processed over 2,800 mutual fund transactions worth around Rs 1.1 crore in August 2025, with participation from more than 15 distributors. Vibhor Jain, Acting CEO and COO at ONDC, noted that such initiatives highlight how the network can open new distribution pathways for financial products.
The Wealth Company MF entered the asset management space after securing SEBI approval in July 2025. The company currently manages around Rs 10,000 crore in client assets across investment products and also runs multiple Category II AIFs, including the India Inflection Opportunity Fund, Bharat Value Fund, and Bharat Bhoomi Fund.
Industry observers view ONDC’s integration into mutual fund distribution as part of a broader shift towards digital channels for financial inclusion. While the scale of adoption remains modest, the experiment signals how government-backed digital infrastructure could reshape the reach of financial products in less-penetrated markets.
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