New Delhi, July 30(APAC Media): PhonePe has expanded its payments business with the launch of PulsePro, a business intelligence platform that uses aggregated UPI transaction data to help companies analyse consumer spending trends and market activity.
The new platform allows businesses to study category-wise demand, regional spending patterns and digital payment adoption at the district and postal code level. The data is aggregated and anonymised, meaning individual customer transaction details are not shared. The tool is designed to support decisions related to market expansion, retail planning, distribution strategies and identifying growth opportunities.
The launch reflects a broader shift in India’s fintech sector, where payment companies are increasingly using transaction data to offer analytics and enterprise services beyond payment processing. PhonePe had introduced PhonePe Pulse in 2021 as a free public platform for digital payment insights. PulsePro builds on that offering with enterprise-focused analytics, while the original Pulse platform will continue to remain free.
The launch also brings renewed attention to data privacy. As payment platforms expand into analytics, the use of aggregated financial data is expected to face greater scrutiny to ensure consumer information remains protected. PhonePe said PulsePro relies only on anonymised and aggregated data and does not provide access to individual transaction records.
