Pune : Tata Tele Business Services (TTBS) recently offered its Smartflo solution – an advanced Cloud Communication suite to A2Z AGRI TECHNOLOGY PRIVATE LIMITED, also known as Kisan King, a technology platform that assists farmers to maximize the per acre yield and minimize the input cost by using AI based agronomy practices.
Kisan King provides real time solutions on agronomy practices to the farmers through their crop advisors. The company is on a mission to change the lives of the farmers by helping and assisting them right from sowing to harvest. Along with these telephony-based consultation services, Kisan King Mart- a last mile delivery network provides access to all branded and affordable Agri Inputs like Seeds, Nutrition & Crop Protection Products backed with proper solution of crop problems.
With seamless communication being an important part of their services to reach out to farmers, Kisan King was looking for a cloud- based communication solution that could enable its crop advisors working from remote locations in the pandemic to collaborate effectively. They needed a call centre system that enabled hassle-free inbound (IVR) and outbound calling facilities for their advisors with call recording and CDRs on a centralised monitoring system. Also, Kisan King wanted an asset and capex light cloud communication solution that was secure, flexible and scalable and also which could provide IVR in Local Language -as Marathi was essential to make communication easier for local farmers in and around Aurangabad.
Kisan King partnered with Tata Tele Business Services to implement Smartflo, a highly secure and an ultra- flexible enterprise grade cloud communication suite that combines an uninterrupted flow of business communication with intelligent call routing and monitoring. Additionally, it offers on-demand scalability, which allows businesses to adapt quickly to growing business needs.
Mannu Singh, Vice President, Tata Teleservices said “It is our endeavor to partner with Kisan King and support them with our innovative Smartflo solution, in their larger mission to help improve the yield and lives of farmers. Smartflo reflects a holistic cloud-based communication platform that enhances connectivity, assists enterprises in developing operational resilience, and enables them to provide improved customer experiences across channels and from any place. At TTBS, we are focused to bring in technological solutions that can help businesses reach and make impact even at grass- root levels.”
With a quick set-up, zero installation charges and no capex investment, Smartflo solution provides an uptime guarantee of 99.5% backed by TTBS 24X7 managed service capabilities and trust, ensuring uninterrupted business continuity.
Dnyandev Warade, Director, A2Z AGRI TECHNOLOGY PRIVATE LIMITED said, “Our goal is to enable farmers to have a better yield by providing them assistance on their queries in real time. TTBS Smartflo solution ensured a faster, smoother, and streamlined call flow system and we were also able to maintain a higher call take -up rate as the local language IVR encouraged farmers to contact us more easily and promptly. The solution also offered enhanced team collaboration and provided complete flexibility to our crop advisors and sales team to work from anywhere and yet ensure uninterrupted business operations.”
The call logs and easy reports made getting input and output details of the number of inbound and outbound calls possible with just a click of a button by simply logging in. With the call history option available, one could check the history of the caller during a live call. It means that the crop advisors could get information related to the farmer with respect to his/her concern areas, frequency of calls at Kisan King etc, thereby improving their service.
Additionally, the call recording feature allowed for the quality of calls to be assessed and monitored. Live call barging to understand the quality of the calls also became possible. Auto dialers helped the staff to quicken their outbound calling processes. IVR configured in marathi- local language made the process even more meaningful and relevant to farmers.
The IVR in local language – Marathi –
“नमस्कार, किसानकिंग मध्ये आपले स्वागत आहे.
जर आपण शेतकरी असाल तर १ दाबा, कृषी विक्रेते असाल तर २ दाबा.
आपला कॉल आमच्या Agri Expert कडे जोडला जात आहे, कृपया प्रतीक्षा करा.
आमचे Agri Expert सकाळी ८ ते संध्याकाळी ८ पर्यंत आपल्या सेवेमध्ये हजर असतात.
लवकरच आमचे Agri Expert आपणास संपर्क करतील.
धन्यवाद..”
Smartflo- business benefits:
- Real-time performance and productivity monitoring systems could be implemented & supervised.
- Business visibility with an overall number of calls either inbound or outbound was achieved.
- Scope for customer service improvement increased with the quality of calls getting monitored and call history made available.
- Employee productivity was boosted with outbound auto-dialers
- With no physical infrastructure requirement, the location-independent solution could be implemented breaking geographical limitations as well.
- Scalability and flexibility in Smartflo offered ease in planning the scale-up of the centralized monitoring system across organization
