The government has rolled out its Open Network for Digital Commerce (ONDC) for the public in Bengaluru to reduce the dominance of e-commerce giants like Flipkart and Amazon. Currently, Mystore, PayTM, and Spicemoney are available as buyer apps on ONDC.
Consumers in Bengaluru can now shop from multiple categories of products and services from a single buyer application of their choice. To begin with, consumers can place their orders in two domains – groceries and restaurants – through any buyer apps participating on the ONDC network.
ONDC is specifically launched to enable local shop owners across segments, such as mobility, grocery, food order and delivery, hotel booking and travel, to display their products and services in search results of any app.
The commerce and industry ministry launched the pilot phase of the ONDC in April, in five cities – Delhi NCR, Bengaluru, Bhopal, Shillong and Coimbatore. As many as 20 organisations of national repute have confirmed investments of Rs 255 crore into ONDC. Lenders such as State Bank of India, UCO Bank, HDFC Bank, ICICI Bank, and Bank of Baroda have already committed investments.
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