Cred is acquiring CreditVidya – a SaaS company that offers a lending-as-a-service platform, in a mix of cash and stock transactions.
Through simple-to-integrate APIs, the full-stack platform from CreditVidya enables organizations to implement customized credit solutions.
“Increasing access to credit is a critical engine for financial success,” said Kunal Shah, Founder, Cred. “The unique technology stack of CreditVidya identifies trust signals among underserved demographics. We are looking forward to helping them power a diverse credit ecosystem.”
Co-Founder and CEO of CreditVidya, Abhishek Agarwal, stated, “We’ve invested in building category-defining solutions that deliver financial services to credit under-served Indians through our partners, revolutionizing how risk is assessed and trust is measured to drive financial inclusion. We are eager to pick up tips from the CRED team as we go into the next stage of our growth, strengthen our brand, and expand our distribution.
Cred and CreditVidya will carry on as separate businesses. The 200+ team members of CreditVidya will be eligible for all the perks offered to Cred team members, including its ESOP program.
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