New Delhi: In collaboration with former Indian cricket team captain and fitness enthusiast Kapil Dev, Novo Nordisk has launched “Break the Partnership” campaign, which aims to inform those with diabetes, their caregivers, and medical professionals about the important role that weight plays in type 2 diabetes (T2D). The campaign aims to increase awareness on recent treatment choices that manage body weight along with blood glucose in type 2 diabetes.
The ADA/EASD (American Diabetes Association’s/European Association for Study of Diabetes) Consensus Report 2022 as well as guidelines from the Endocrine Society of India (ESI) emphasised weight management as a key component of holistic type 2 diabetes management. Every one kilogram of weight loss can help lower HbA1c, and can also help reduce the risk of heart, renal, and bone illnesses, and improve patient health in multiple ways. Therefore, it is essential that people comprehend the significance of severing the link between diabetes and excess body weight by talking to their physician about novel medical treatments.
India accounts for one in seven people with diabetes worldwide, and over 6 lakh people in India die from the disease each year (second only to China). A person with diabetes who is overweight is more likely to develop several comorbid conditions, including certain cancers, bone problems, heart, kidney, and liver diseases, in addition to high blood pressure and high cholesterol.
The multidimensional campaign aims to raise awareness among stakeholders on novel medical treatment options for weight management in type 2 diabetes. The Novo Nordisk team and its partners will engage healthcare professionals through awareness events and scientific symposia in several cities over the next few months. Targeted patient camps will help with diagnosis, consultation, and raising awareness of the issue.
Announcing the launch of the campaign, Kapil Dev said “I’m happy to support Novo Nordisk’s efforts to combat type 2 diabetes. The “Break the Partnership” #WeightofDiabetes campaign seeks to raise awareness about the dangerous link between diabetes and weight and why it should be broken with urgency. In cricket, a bowler is constantly trying to break the partnership between two batsmen as it can prove detrimental to his or her team. Similarly, the combination of diabetes and weight can harm people and it needs to be treated timely. It’s critical to eliminate potential complications before they become a problem for you. Today’s scientific developments enable successful type 2 diabetes treatment and aid in both blood sugar regulation as well as weight management. As a person living with type 2 diabetes, I am aware that diabetes can be effectively managed if we take the proper medicine and act quickly. Patients should discuss newer, more advanced type 2 diabetes treatment choices with their doctor.”
Vikrant Shrotriya, Corporate Vice President and Managing Director, Novo Nordisk India, said, “Patient centricity is at the heart of all we do at Novo Nordisk. Diabetes and excess weight or obesity can coexist, yet therapeutic treatment frequently fails to effectively address this relationship. This combination may result in adverse consequences for people with type 2 diabetes. The landscape of type 2 diabetes management has changed over time to include medical therapies that focus on blood sugar control while also helping people lose weight. Our “Break the Partnership” #WeightofDiabetes campaign informs people about the effects of excess weight in diabetes, educates them to speak with their doctor on newer treatment options, and encourages them to manage not just blood sugar but also weight in diabetes to slow the onset and progression of comorbidities. We are hoping that the initiative will assist us in motivating resolute action among PwDs in the country.”
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