New Delhi: Minister of Rural Development and Panchayati Raj Giriraj Singh launched the National Media Campaign of the Department of Land Resources (DoLR) on August 11. The aim of this campaign is to make people aware of the saturation of computerization of land records and digitization of cadastral maps for the benefit of citizens.
Speaking to the journalists, Singh said that this campaign has been launched to make common people aware of the new initiatives in Land Governance and Watershed Development Component (WDC) of Pradhan Mantri Krishi Sinchayi Yojana (PMKSY). He said that in the first stage of campaign launch, National Generic Document Registration System (NGDRS), WDC-PMKSY and Cactus Project have been included.
Regarding the media plan for land regulation – NGDRS the Union Minister informed that under this component government of India launched the Digital India Land Records Modernization Program (DILRMP) in 2016 for providing 100 percent financial assistance to State Governments for computerization of Sub Registrar Offices (SROs) in the States. Under this National Generic Document Registration System (NGDRS) one nation one software has been prepared with the facility of state-specific customization.
The Minister informed that 94 percent computerisation of Sub Registrar Offices has been achieved and 100 percent target will be met by March next year. Earlier, Registration of documents was manual but now the Registration is being done as e Registration.
On the occasion, Minister of State for Rural Development Ministry Sadhvi Niranjan Jyoti highlighted the initiatives taken by the DoLR under the two schemes of DILRMP and WDC-PMKSY 2.0. She highlighted the importance of the media campaign to take the efforts of the government to the common public so that people can make best use of the facilities and services provided.
According to the Ministry, the national media campaign will intensify the awareness generation of the activities of the department to enhance the people’s participation. In order to make the general public aware about the programmes and schemes of the Department, DoLR has chalked out the Media Plan. It said that the first phase of the Campaign will include Outdoor Media, Social Media, Bulk SMS and Radio Jingle components. Post the first stage launch of the Media Campaign the additional components will be added subsequently for extensive and targeted coverage.
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