Mumbai: L&T Finance (LTF) Limited, an Indian Non-Banking Financial Company (NBFC) firm, has announced a strategic partnership with Amazon Finance India to develop innovative credit solutions for Amazon’s eligible customers and merchants. The partnership will aim to improve credit affordability and availability for consumers through a streamlined digital process.
As one of the leading providers of multiple financing solutions, L&T Finance provides credit services for a wide range of needs, including two-wheeler and consumer goods purchases, home loans, farm equipment, and funding for women entrepreneurs and rural groups. Additionally, the company also offers real estate and infrastructure financing, as well as customized financial support for small and medium enterprises through term loans and overdraft facilities. This partnership will further boost LTF’s product diversification strategy and make credit facilities available for customers in an efficient and seamless manner.
Sudipta Roy, Managing Director & Chief Executive Officer (CEO) of LTF, highlighted that the collaboration with Amazon will significantly enhance customer experiences by utilizing Amazon’s agile technology. He noted that the partnership reflects their shared commitment to delivering exceptional value and convenience to customers while transforming how responsible financing is accessed and utilized in emerging markets in India.
Vikas Bansal, Director of Amazon Finance India, emphasized that the collaboration with LTF aims to empower eligible customers to meet their consumption aspirations. He stated that leveraging a cloud-native architecture will enable the partnership to set new benchmarks in availability, speed, and overall user experience, simplifying lives and addressing the evolving needs of consumers effectively.
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