Digital Governance Gets a Makeover: IT Ministry Launches Digital Brand Identity Manual (DBIM)

New Delhi: The Ministry of Electronics and Information Technology (MeitY) has launched the Digital Brand Identity Manual (DBIM) today, marking a significant step in standardizing the digital presence of government entities.

The DBIM aims to bring uniformity across government websites and digital platforms by defining key elements of digital identity, including visual components such as logos, colour palettes, typography, and imagery, as well as verbal identity aspects like brand voice, messaging frameworks, and taglines.

As part of the ‘Gov.In the: Harmonisation of Government of India’s Digital Footprint’ initiative, the DBIM seeks to establish a cohesive digital presence across ministries, departments, and agencies.

Hon’ble MoS Shri @JitinPrasada, along with Shri S. Krishnan, Secretary, MeitY, Shri Sanket S Bhondve, Jt. Secretary, MeitY, Shri IPS Sethi, DG, NIC & Ms. Alka Misra, DDG, NIC lighting the lamp at the launch of #DBIM & 1st #CIOConference2025 organized by @GoI_MeitY, in New Delhi. pic.twitter.com/c5jPG66lgs
— NIC (@NICMeity) February 18, 2025

This initiative aligns with Prime Minister Narendra Modi’s vision of leveraging technology to enhance governance, ensuring improved accessibility, efficiency, and a citizen-friendly digital experience.

The DBIM’s primary objective is to create a unified and consistent digital brand for the Government of India. By standardizing design elements such as typography, colour palettes, and iconography, the manual enhances uniformity while reinforcing the integrity of government-hosted data.

This standardized approach extends beyond websites to cover mobile applications and social media platforms, ensuring a seamless user experience across all digital touchpoints.

The DBIM was officially unveiled at the First CIO Conference 2025 on 18 February at Taj Palace, New Delhi. The event has brought together key stakeholders, including representatives from MeitY, the National Informatics Centre (NIC), MyGov, and other government ministries.

Union Minister of State for Electronics and Information Technology and Commerce & Industry, Jitin Prasada, along with Secretary MaitY S Krishnan and NIC Director General, Inder Pal Singh Sethi, launched DBIM, which focuses on introducing the framework that will guide digital branding across government platforms.

📍 नई दिल्ली
🗓 18 फरवरी, 2025
डिजिटल ब्रांड आइडेंटिटी मैनुअल और पहले CIO सम्मेलन 2025 का औपचारिक शुभारंभ किया! 🇮🇳🚀✨
आदरणीय प्रधानमंत्री श्री @narendramodi जी के नेतृत्व में आज भारत IT महाशक्ति के रूप में स्थापित हो रहा है। मुझे विश्वास है कि डिजिटल ब्रांड आइडेंटिटी मैनुअल… pic.twitter.com/vSAySHVMg9
— Jitin Prasada जितिन प्रसाद (@JitinPrasada) February 18, 2025

Key Components of the Initiative

The harmonisation initiative encompasses the following core elements:

Digital Brand Identity Manual (DBIM): A comprehensive guide ensuring visual and functional consistency across government websites.
DBIM Toolkit: A set of tools to facilitate seamless adoption of DBIM guidelines.
GOV.IN CMS Platform: A standardized content management system for DBIM-compliant websites and applications.
Central Content Publishing System: A streamlined mechanism for centralized content updates across platforms.
Social Media Integration: A unified approach to branding and digital outreach on social media platforms.

The event has provided a platform for discussions on the roadmap for DBIM adoption across government digital platforms. Key highlights include:

The official release of the Digital Brand Identity Manual (DBIM)
The launch of the DBIM-compliant MeitY website
Panel discussions on the harmonisation initiative and its components
Capacity-building sessions for Chief Information Officers (CIOs)

This initiative is spearheaded by the Digital Governance Division of MeitY in collaboration with the NIC, reinforcing India’s commitment to a unified and modern digital governance framework.