New Delhi: Tata Play has partnered with Salesforce to enhance customer experience through AI-driven solutions. The collaboration will help Tata Play unify customer data and personalize content recommendations across its Direct-to-Home (DTH) and over-the-top (OTT) platforms.
AI-Driven Personalization for Tata Play
With Salesforce’s AI-powered solutions, Tata Play aims to improve customer engagement by analyzing viewership patterns, interactions, and subscription details. The integration of Salesforce Data Cloud, Marketing and Personalization tools, and Tableau will enable the company to offer targeted recommendations, optimize campaigns, and improve cross-selling opportunities.
Harit Nagpal, Managing Director & CEO of Tata Play, emphasized that AI and data analytics will allow the company to provide personalized experiences without disrupting user preferences.
Salesforce Expands AI Applications in Media Sector
Salesforce has been expanding its AI-driven customer engagement tools across industries. Its solutions, including Agentforce, use automation and AI to streamline business operations. Arundhati Bhattacharya, Chairperson & CEO of Salesforce India, highlighted that the collaboration with Tata Play will set a benchmark for AI-driven personalization in the media sector.
Strategic Move in Digital Transformation
Tata Play’s adoption of AI aligns with its broader digital transformation strategy. By integrating Salesforce’s AI and analytics tools, the company seeks to refine content delivery, improve retention rates, and enhance customer satisfaction in an increasingly competitive streaming and DTH market.
This partnership reflects a growing trend in the media and entertainment industry, where companies are leveraging AI to create more personalized and data-driven customer experiences.
