Assam’s Purabi Dairy Collaborates with E-Commerce Platforms to Boost Distribution Network

Guwahati: Purabi Dairy in Assam has strengthened its distribution network in collaboration with a host of leading online grocery platforms.

Consequently, Purabi Dairy’s range of fresh and quality dairy products will be available on all leading e-commerce platforms, including Blinkit, Flipkart, BigBasket and Swiggy Instamart.

“At WAMUL, our focus remains on strengthening Assam’s dairy ecosystem. This digital expansion not only benefits Guwahati consumers but also creates better market opportunities for our daily farmers,” informed Syed Mujaddid Hussain, Head of Sales & Marketing, West Assam Milk Producers’ Cooperative Union Ltd (WAMUL) on Purabi’s expanded market reach.

Guwahati consumers can now order their Purabi milk and milk products online and enjoy doorstep delivery services. The integration with the online grocery platforms marks a milestone in WAMUL’s efforts to modernize the dairy supply chain and enhance customer convenience.

Before this digital expansion, WAMUL collaborated with the National Dairy Development Board (NDDB) to double the milk production capacity at Purabi Dairy’s Punjabari plant.

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