Hyderabad: Coforge has announced the appointment of Sairam Vedam as its new Chief Marketing Officer (CMO). With a strong background in enterprise marketing and digital strategy, Vedam is expected to play a key role in driving Coforge’s global growth and brand positioning.
In his previous role as SVP and Global Head of Business Marketing and Inside Sales at Coforge, Vedam led marketing efforts for the company’s $1.5 billion business. He supported operations across 22 countries, 26 delivery centers, and a client base of over 830, including 61 Forbes 1000 companies. He oversaw enterprise marketing functions such as analyst and advisory relations, account-based marketing, GTM strategy, field and events marketing, partnerships, content, digital campaigns, and demand generation.
Vedam also led marketing efforts across Coforge’s verticals, including BFSI, insurance, travel, healthcare, retail, and the public sector. Additionally, he managed marketing for horizontal units like AI, cloud, data, digital engineering, automation, ERP, cybersecurity, and business process services. He also handled brand positioning for Coforge’s proprietary platforms like Quassar AI, Blueswan AI, and Zastra AI.
With Vedam’s appointment as the CMO, Coforge is looking to sharpen its global marketing strategy and strengthen its position in the digital transformation space.
