Zedge has announced of acquiring Emojipedia, the world’s leading authority dedicated to providing up to date and well-researched emoji definitions, information, and news as well as World Emoji Day and the annual World Emoji Awards, and Emojitracker, which provides real time visualization of all emoji symbols used on Twitter.
Emojipedia receives more than 50 million monthly page views and has more than 8 million monthly active users of which approximately 50% are located in well-developed markets. It is the top resource for all things emoji, offering insights into data and cultural trends. As a voting member of the Unicode Consortium, the standards body responsible for approving new emojis, Emojipedia works alongside major emoji creators including Apple, Google, Facebook and Twitter.
Jonathan Reich, CEO, Zedge, said, “We are excited about the combination of these two leading world-class brands, catering to consumers who are looking for quality content to express their tastes, desires and aspirations. With billions of people using emojis daily to personalize their texts, emails, and social feeds, Emojipedia will diversify our portfolio while making Zedge even more attractive to its rapidly growing global user base. As we look to the future, we see a host of outstanding opportunities to further advance Emojipedia’s standing in the marketplace while also expanding upon Zedge’s value proposition to its users.”
Jeremy Burge, Emojipedia’s Founder and Chief Emoji Officer, said, “We’re thrilled to be joining the Zedge family and we can’t wait to take Emojipedia to the next level. Since launching in 2013, we’ve worked tirelessly to become the most trustworthy provider of emoji information worldwide. This space is now more creative and customizable than ever, as people make use of emojis, stickers and avatars in their day-to-day communications. Zedge has an excellent track record of helping people express their identity, which makes this a perfect opportunity to work together and expand our vision.”
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