In the current scenario, virtual workspace is now the new normal and certainly the future too. It is well-known that for effective teamwork one needs to focus on organization, team architecture, technology, and network. While security breaches and data privacy is a major concern, organizations are in a constant lookout for customized end-to-end encrypted collaborative solutions to fulfill the need of the hour.
IceWarp has been a part of the Indian market for over 5 years and has seen many big and small avenues. Pramod Sharda, CEO at IceWarp, India and Middle East in an exclusive chat with Rajneesh De, Consulting Editor, APAC News Network talks about how it offers its users ease of use, security, and efficiency through its complete solution for all their office work in a single window, without needing any third-party applications.
How is IceWarp helping Enterprises/Organizations to have a secured and connected interface?
Today in the hybrid working scenarios, the looming security threats have been a major concern for delivering secured collaborative solutions is an utmost priority. That’s something we at IceWarp truly believes and ensures the organization’s safety and security of data, with our critically designed secured solutions. Our platform provides end-to-end encryption and password protection to the organizations, enabling the team to join conference calls and meetings with a secured interface.
Besides this, Password protection feature makes all the company calls private, protecting the conversation from unwelcomed attendees. We also offer the best-in-class Advanced Threat Protection Security from CISCO that is integrated with our platforms.
What are the solutions and services currently in the IceWarp portfolio?
We have been helping enterprises across various verticals like Pharma & Healthcare, BFSI, BPO’s, Retail, Manufacturing with IceWarp’s all in one e-mail and Collaboration Suite. Our customers are leveraging services like Business Email, TeamChat for collaborative and project teamwork; real-time office document collaboration, online meetings and much more.
What is the GTM strategy that IceWarp follows?
With the changing needs of customers, we keep on revamping our collaboration solution and come up with newly added features to make the overall experience highly exceptional and secured for the customers. We keep organizing online sessions for our valued customers where they can exchange their thoughts and queries. We have dedicated teams that provide them support round the clock by troubleshooting, imparting training, and helping them with the best alternatives and understanding of tools.
What are some of the partnerships you work with?
We have tied up with CISCO for its world-class ATP solution; stacked with features for filtering emails and encrypting data offers unprecedented email security. Currently, IceWarp is investing heavily in the Indian market. We have modelled a multi-million investment for cloud infrastructure in the country. We work closely with a set of channel partners spread across India and also invested heavily in two data centres in India (Netmagic and Reliance), with their own cloud solutions.
How are collaborative tools beneficial for enterprises in the new normal?
With the colossal effects of COVID-19 pandemic, the priority for all the enterprise IT teams has completely shifted from offline to online ensuring seamless connectivity. In these times, tools like video and team collaboration have played a pivotal role for organizations to manage seamless connectivity with employees and clients.
Enterprises have understood the importance of these tools and now every organization is looking to have the right mix of solutions in order to connect, communicate and collaborate within and outside the ecosystem.
Why do organizations need to recognize the Right Collaboration Tools?
Hybrid working has become the new normal in the current scenario, and we expect this to be continued in the near future too. Hence, leveraging the right collaboration tools should be the utmost priority. Secured communication tools have helped many companies to operate in a secured and connected manner during the lockdown provided total control over who sees the confidential data, and setting up permissions allowing certain individuals or teams to view a document, and so on.
Not only this, using the right tools enable the enterprises to fit in the market requirement well, catapulting in terms of huge TCO savings along with the best of features in Business Email and Collaboration market.
How will Email Collaboration solutions be the foundation of future workplaces?
The way businesses are shaping themselves today with the effective usage of the Internet, proves that the market is evolving, always changing, and never remaining the same. The utilization of email collaboration platforms expands the opportunity to communicate beyond the offices and is promoting great productivity by allowing businesses to be connected anytime and anywhere. Therefore, the future looks collaborative which can bring us nearer and, more prominently, closer to business goals.
What are going to be IceWarp’s key focus areas over the next few quarters?
Our focus and traction are to move our on-premises customers to cloud and also focusing on non-IceWarp customers to be moved to IceWarp. We are working in various domains with various companies— SMEs, MSMEs, and large enterprises.
We have brands like Amul, IDFC Bank, Fedbank, PMC Bank, SBI, Alkem Laboratories, Akumentis Healthcare, Thyrocare, Regaliz Medicare, and many other big brands as our valued customers.
We also work with BFSI clients such as Fedbank Financial Services (Fedfina), SIS Group, Emkay Global Financial Services, CMS Info Systems among others.