Mindshare appoints Vinish Mathews as Chief Strategy Officer

Mumbai: Mindshare has named Vinish Mathews as its new Chief Strategy Officer. Mathews will provide strategic insights, drive innovation, and ensure the growth of the company. He has worked with Mindshare for the past 12 years.

Mathews previously served as Managing Director for Mindshare China and headed Unilever India’s Personal Care portfolio at Mindshare Fulcrum. He also worked at EssenceMediacom where he managed Google and its integrated media offerings for all its consumer apps and hardware, helping Google win multiple awards.

With industry experience spanning 20 years, Mathews is an expert in technology, e-commerce, FMCG, automotive, tourism, and vision care, specialising in strategic brand management, full-funnel planning, revenue management, and client stewardship.

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