Chennai: Redington Limited, a technology solutions provider platform, has launched “Mission 300,” a new initiative aimed at digitally transforming 300 towns and cities across India. This effort is part of Redington’s broader strategy to strengthen its focus on the Small and Medium Business (SMB) segment, a critical component of the Indian economy.
Mission 300 aims to bring together Redington’s partner brands to create tailored technology solutions for SMBs in specific markets, utilizing digital tools, social media, and data-driven insights. The initiative seeks to equip SMBs with the necessary technology to enhance their competitiveness and growth. In recent years, Redington has engaged with nearly 10,000 SMBs through targeted events and digital campaigns, providing direct interaction and support for technology adoption.
This approach is central to Redington’s strategy of collaborating closely with its partners, such as HP, Dell, Microsoft, IBM, and Cisco, to expand their reach in the SMB space. The launch aligns with Redington’s plan to support SMBs through end-to-end technology solutions.
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