Bengaluru: Swiggy has announced the promotion of Sidharth Bhakoo to the role of Chief Business Officer – Food Marketplace. In this key leadership position, Bhakoo will oversee Swiggy’s food marketplace operations, focusing on strengthening its market leadership and driving sustainable growth. Known for his strategic acumen and operational expertise, Bhakoo is expected to spearhead the next phase of innovation and expansion for the food delivery giant.
Bhakoo’s journey at Swiggy has been marked by significant contributions. Previously serving as Vice President and National Business Head, he played a pivotal role in enhancing Swiggy’s operational efficiency and growth across India. His success in scaling regional operations and crafting innovative strategies for customer engagement and market penetration has been instrumental in Swiggy’s competitive positioning in the food delivery industry.
Before joining Swiggy, Bhakoo built an impressive career across diverse industries. He began at GE Money as a Product Manager, focusing on consumer durable and two-wheeler financing. He then moved to the Royal Bank of Scotland, where he held various roles, including Program Manager for Business Banking and Senior Relationship Manager. During this time, he demonstrated skills in managing portfolios and implementing strategic initiatives.
Transitioning to the telecom sector, Bhakoo joined Vodafone as Senior Manager for SME Sales in its business services division. He then rose to the role of General Manager and Sales Head, where he managed significant sales budgets and led cross-functional teams across account management, customer acquisition, and marketing. His tenure at Vodafone further honed his skills in team leadership and driving large-scale business growth.
At Swiggy, Bhakoo began as Associate Vice President and Regional Business Head for North, East, and Central India. His success in driving regional growth and operational excellence led to his elevation to Vice President and National Business Head, a role where he made significant contributions to the company’s expansion.
A postgraduate in business management from NMIMS, Bhakoo brings over 12 years of leadership experience spanning telecom, banking, and the food delivery sectors. As Chief Business Officer, he aims to leverage his expertise in team management, B2B sales, and program management to elevate Swiggy’s marketplace offerings and deliver exceptional value to its customers and partners.
