New Delhi: Godrej Enterprises Group (GEG) has announced a Rs 1,200 crore investment plan aimed at advancing its digital transformation efforts over the next three years. The move is part of the company’s strategy to enhance technology adoption, improve customer experience, and train its workforce for the digital age.
Focus on Technology Upgrades
The investment will primarily target upgrading technology platforms, including artificial intelligence (AI) and generative AI, across the group’s multiple business units. The company plans to implement initiatives such as integrating customer data through unique customer IDs and rolling out a Service Transformation Program to create a unified customer experience. Advanced data analytics will also be leveraged to refine product development and improve services.
As part of the transformation strategy, GEG will invest significantly in employee training, with over 600,000 hours of skill development planned in areas like sales, marketing, HR, and product design. The initiative aims to equip employees with the necessary skills to navigate an increasingly digital-first business landscape.
Shift to Omnichannel Strategy
Vijay Balakrishnan, Chief Digital & Information Officer at GEG, highlighted the company’s shift from a multichannel to an omnichannel approach. “We are creating a unified ecosystem where personalisation and AI-powered insights redefine customer interactions,” he said.
Larger Consumer Base in Focus
With a consumer base exceeding 1.1 billion, GEG’s digital strategy is designed to streamline customer interactions and strengthen its market presence. Executive Director Nyrika Holkar stated that the company’s goal is to improve how customers engage with its products and services. The announcement aligns with a broader trend among Indian conglomerates investing in technology to stay competitive in a rapidly evolving market.
Discussion about this post