New Delhi: The government-backed Open Network for Digital Commerce has breached the 10,000 daily order mark. This comes as some people are taking to Twitter to share screenshots comparing ONDC’s prices with Swiggy and Zomato, and are saying ONDC costs are relatively cheaper. ONDC allows restaurants to sell food directly to consumers without the need of a third party.
ONDC became accessible to users after it went beta-live in September 2022. It is now available in 240 cities in India, with eight cities having more than three sellers in 70% of pin codes. It is live in categories such as grocery, food delivery, beauty and personal care, fashion, electronics, and mobility, with over 35,000 merchants. There are as many as 46 network participants, such as Dunzo, Delhivery, boAt, ITC Meesho, Paytm, and PhonePe’s Pincode. ONDC also claims that about 450 participants are in the process of integrating.
It has been seen that the same food item was the cheapest to order off ONDC via the Paytm app, even with all applicable, non-membership discounts on the Zomato and Swiggy apps. ONDC is offering various inaugural discounts to help generate momentum on the platform. It is also not charging delivery or convenience fees yet which is helping to keep the cost lower.
Magicpin, a discovery platform for eating out and shopping, reported that it is now fulfilling more than 10,000 orders per day on the ONDC network, both via its own seller portal and through other seller portals such as PhonePe’s Pincode, Meesho, and Paytm.
Anshoo Sharma, Chief Executive Officer and Co-Founder at Magicpin said, “In two weeks, from less than 100 orders a day, we had a 10 times jump to 1,000 orders a day, and then in the next two weeks, Magicpin scaled up to 10,000 plus orders a day, which was again another 10 times from the previous landmark, making it more than three lakh orders per month, which eventually is helping the retailers on the ground”.
