Sharjah: The International Cricket Council (ICC) has launched a new AI-driven tool aimed at moderating toxic content on social media during the Women’s T20 World Cup. The program is designed to protect players from harmful comments, safeguarding their mental well-being.
As part of this initiative, the ICC has partnered with UK-based software company GoBubble, using a combination of AI and human moderation to monitor social media platforms such as Facebook, Instagram, and YouTube. Over 60 players have opted into the program, which automatically hides offensive content like hate speech, harassment, and misogyny.
The initiative, which seeks to foster a healthier online environment, is seen as a critical step in supporting players during the tournament. According to South African wicketkeeper Sinalo Jafta, this protection eases the mental strain of dealing with online criticism, especially during high-pressure events like the World Cup.
The Women’s T20 World Cup begins today, with Bangladesh facing Scotland in Sharjah. The final is set to take place in Dubai on October 20. The ICC hopes the new AI tool will contribute to a safer and more positive experience for both players and fans during the tournament.
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