Mumbai: Biz2X, a digital lending Software as a Service (SaaS) platform and a subsidiary of Biz2Credit has appointed Asif Khan as the Vice President of Marketing. With more than 22 years of global marketing experience across banking, technology, and software industries, Asif will spearhead efforts to expand Biz2X’s global presence and influence.
Before joining Biz2X, Asif held leadership positions at notable organizations, including Newgen Software, The Manipal Group, GE Money UK, ICICI Bank, OM Kotak, and Sahara Computers South Africa. His accomplishments include successfully implementing go-to-market strategies, enhancing customer journeys, and supporting sales across fintech and banking sectors. In his new role, Asif will focus on scaling Biz2X’s end-to-end digital lending platform, which supports financial organizations with seamless solutions for customer relationship management, loan origination, loan management, and collections. He is tasked with enhancing the company’s visibility in global markets and driving impactful growth strategies.
Biz2Credit and Biz2X Co-founder and CEO, Rohit Arora, emphasized that Asif’s extensive expertise will be pivotal in advancing Biz2X’s position in the financial services industry. The company aims to continue reshaping the fintech sector through its AI-driven and automated capabilities, which have been instrumental in fostering innovation and expanding access to capital for businesses worldwide.
Asif Khan expressed his enthusiasm about joining Biz2X, highlighting its innovative approach to digital lending powered by AI, ML, and data analytics. He aims to drive strategic initiatives that will accelerate business growth while reinforcing a culture of excellence. Additionally, he is committed to positioning Biz2X as a preferred employer in the industry.
Biz2X, through its advanced digital lending platform, partners with financial institutions to optimize operations, reduce costs, and improve client experiences. The company aims to drive digital transformation in the financial services sector, empowering its clients with advanced tools and insights.
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