New Delhi: Uber has launched its subscription-based plan, Uber One, in India, aiming to strengthen its foothold in the competitive ride-hailing market. The new plan replaces the previously discontinued Rider Pass, which provided ride discounts for a month.
Uber One offers benefits such as discounted rides, priority customer support, and exclusive perks. Subscribers can choose between three pricing tiers: Rs 149 for one month, Rs 349 for three months, and Rs 1,499 annually. Users can also earn Uber Credits capped at Rs 150 per trip, although annual subscribers are the only ones eligible for membership cancellation. Once canceled, users lose access to all benefits and accumulated credits.
The company has added value to the subscription by bundling a three-month Zomato Gold membership, giving users access to dining and delivery discounts. This move is part of Uber’s effort to expand its ecosystem and attract a broader customer base, including food delivery users.
The launch of Uber One comes as India’s ride-hailing industry faces increasing competition. Startups like Namma Yatri, supported by Google, are introducing innovative subscription models and driver-centric features, forcing established players like Uber to adapt.
In addition to Uber One, the company has introduced safety measures tailored to the Indian market. These include SOS integration for emergencies, a helmet selfie requirement for pillion riders, and the option for women riders to choose female drivers. Uber has also partnered with the government’s e-Shram portal to promote gig worker registration, aligning its operations with India’s social security initiatives.
Globally, Uber One has over 25 million subscribers. Its introduction in India signals Uber’s intent to improve customer loyalty and defend its market position as competition intensifies. By combining subscription-based savings, safety enhancements, and a focus on customer convenience, Uber aims to sustain relevance in a rapidly evolving landscape.
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