New Delhi: The Open Network for Digital Commerce (ONDC) has surpassed 200 million transactions, doubling its growth in just six months.
The government-backed initiative, launched to promote an open and decentralized e-commerce ecosystem, has seen a sharp rise in adoption across various sectors, including food, as well as beverage, grocery, retail, logistics, mobility and financial services.
Faster Adoption Signals Shift in Digital Commerce
While it took 20 months from January 2023 to August 2024 for ONDC to reach its first 100 million transactions, the platform added another 100 million transactions in the last six months alone.
This growth indicates increasing acceptance of ONDC’s network model, which aims to provide an alternative to conventional e-commerce platforms by enabling interoperability and reducing dependency on dominant market players.
Industry Response and Future Expansion
ONDC Managing Director and CEO T Koshy said the milestone reflects a shift in how buyers and sellers engage in digital commerce. He emphasized that the platform’s open network approach is creating opportunities for businesses of all sizes.
The initiative, set up as a ‘Section 8 company’ under the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, aims to break monopolistic structures in e-commerce and foster a more inclusive marketplace.
Section 8 company means a non-profit organization (NPO) or NGO, established for charitable, social, educational, religious or similar purposes, reinvesting any profits to further its mission.
With ongoing efforts to expand its scope, ONDC is expected to introduce more use cases in the coming months. The initiative’s growth trajectory will be closely watched as it continues to evolve within India’s digital commerce framework.
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