Riverbed can deliver AI-powered insight, end-to-end visibility, predictive automation and network and application performance through its unified platform. In an exclusive conversation with CXO Media and APAC Media, Anup Neurekar, Country Manager – India, Riverbed Technology explains how this has made Riverbed a key enabler of digital success in India’s enterprise IT landscape.
To start off, could you share an overview of Riverbed Technology’s current portfolio in India, including recent developments or expansions in your observability and acceleration solutions?
Riverbed Acceleration continues leading the market in India -powering app acceleration over MPLS, broadband, LTE and cloud environments.
Riverbed Unified Observability stack is now fully available in India featuring:
- Riverbed Aternity Digital Experience: provided real time monitoring of employee device performance -including mobile iOS/Android -enabling proactive diagnostics.
- Riverbed NPM+: SaaS delivered network visibility that overcomes blind spots in Zero trust and encrypted/cloud environments.
- Riverbed Unified Agent: A single agent that supports multiple telemetry modules reducing agent fatigue and easing deployments.
- Riverbed IQ Ops: The next gen SaaS -based intelligence engine with advanced AI – including Generative, Predictive, and Agentic capabilities – that drastically cuts alert fatigue ,correlates cross-domain data and automates root cause remediation.
What are the core pillars of your Go-To-Market (GTM) strategy in India, and what strategic initiatives are you prioritizing to expand your market presence and customer engagement?
The Riverbed Partner network centers on five pillars: Capacity planning, partner competency, proactive engagement, comarketing support, and profitability levers to amplify partner led sales and market reach.
Emphasis on fewer, strategically aligned partners ensuring dedicated focus and co-investment in go-to-market efforts.
Could you walk us through Riverbed’s partner ecosystem in India? How are your channel strategies structured to support growth and ensure delivery of optimized digital experiences?
- Focused Partner Base
Fewer, more capable partners receive deeper investment—resulting in higher ROI and faster solutions deployment.
- Consumption-Aligned Incentives
Revenue models aligned to usage drive recurring business and customer stickiness.
- Full-Stack Capability Enablement
Partners can address digital experience end-to-end—WAN optimization, observability, AIOps.
- Recognition Boosts Commitment
Awards and certifications spotlight engaged partners and reinforce best practices.
Riverbed’s India channel strategy hinges on building a high-capability partner ecosystem—distributors, integrators, MSPs, and alliances—empowered through Riverbed ONE, Riverbed’s partner program designed to enable Riverbed partners to success in meeting the growing technology needs of customers to support today’s modern IT environments. The strategic structure emphasizes joint growth, consumption-based revenue, deep enablement, and shared customer success.
With strong competition from players like Dynatrace, Cisco, and others in the observability and acceleration space, how does Riverbed uniquely differentiate itself in terms of value proposition and innovation?
Riverbed is seeing tremendous momentum and traction for the Riverbed Platform and our solutions. We are continuing to innovate at a rapid pace, with a focus on our Platform and driving openness and integrations, as well as supporting our customers’ challenges, so that they can be successful.
Riverbed differentiates itself through:
- Dual-domain leadership (Observability + Acceleration)
- Full-stack, AI-powered observability
- Automation via Riverbed IQ
- Mobile + hardware-level telemetry
- Proven impact in real-world digital transformation stories
Today’s IT environments are more complex – with tool overload, blind-spots into the cloud, Zero Trust, more work locations, and new types of devices and apps, to name a few. Most vendors only have observability into one part of the IT landscape (Dynatrace on application observability, Cisco on network infrastructure).
Riverbed is the only platform that provides full-stack, full-fidelity visibility across every layer of the digital enterprise – including apps, networks, endpoint devices, digital employee experience (DEX), public cloud, Zero Trust, and mobile environments – far beyond the narrow scope of typical monitoring solutions. That’s how Riverbed is unique, delivering actionable visibility and tangible performance outcomes, especially in environments where digital experience is business critical.
Riverbed has been evolving with AI and machine learning for over two decades. What are some of the latest product innovations or service strategies that are shaping the company’s roadmap in India?
Riverbed’s long-standing leadership in AI/ML is driving a robust roadmap in India combining cutting-edge product innovation with strategic service-facing initiatives.
Riverbed’s India roadmap is propelled by:
- AI-first automation reduces MTTR and incident fatigue.
- A unified, extensible platform that bridges telemetry, AI-driven insights, and acceleration.
- Deep mobile and network visibility with Aternity Mobile, NPM+, and Unified Agent.
- Innovative partner strategies, including Intel hardware integration and regional R&D.
- Strong analyst recognition, reflecting a competitive edge in full-stack observability.
These innovations empower Indian enterprises with faster time-to-resolution, proactive digital experience management, and AI-powered performance optimization.
Given India’s dynamic enterprise IT landscape, what industry trends are driving demand for AI-powered observability and application acceleration, and how is Riverbed positioning itself to lead in this space?
India’s enterprise IT landscape is evolving rapidly, driven by cloud-first strategies, distributed workforces, regulatory digitalization, and user-experience mandates. These shifts are accelerating demand for AI-powered observability and application acceleration across verticals. Riverbed is aligning closely with these trends to reinforce its leadership.
India’s digital transformation is no longer optional, it’s mission-critical. As workloads go hybrid, apps get more distributed, and users become experience-centric, enterprises demand
Solutions that combine:
- AI-powered insight
- End-to-end visibility
- Predictive automation
- Network and application performance
Riverbed is uniquely positioned to deliver on all four pillars through its unified platform, making it a key enabler of digital success in India’s enterprise IT landscape.
Bhavya Bagga
