Greater Noida is rapidly emerging as a hub for industry and real estate. It already has a suitable ecosystem for tech, manufacturing & IT giants. Prerna Singh, IAS, ACEO, Greater Noida Industrial Development Authority, speaks exclusively to Nisha Samant, Associate Editor, APAC Media, on plans to make Greater Noida a world-class smart city.
How is the Greater Noida Industrial Development Authority strategising to attract global and domestic investments, especially in high-tech manufacturing and IT sectors?
Greater Noida already has a suitable ecosystem for tech, manufacturing & IT giants with companies like New Holland, Oppo, Haier, Addverb in the manufacturing sector & Coforge, WIPRO and Yotta in the IT Sector.
Our aim is to bring global brands of Fortune 500 & Fortune India 500 companies to develop Greater Noida as an investment hub ot an international scale.
Greater Noida already has the advantages of
- Proximity to Delhi & Noida, along with Metro connectivity
- Lies at the intersection of the Eastern & Western Freight Corridors
- Proximity to Hindon Airport & upcoming Jewar Airport
- Upcoming MMLH and MMTH projects
- Upcoming RRTS corridor
GNIDA, under the supervision of the Uttar Pradesh Government, has offered competitive Incentives to investors to attract first movers & anchor tenants. Incentives include land subsidy, capital subsidy, SGST reimbursement, etc.
Haier & Sonalika in DMIC-IITGNL have been offered land at a subsidised price.
Vision Source LLP, which is the first FDI investment in GB Nagar, has also benefited from these incentives.
Avaada Electro Pvt. Ltd., which is bringing in an investment of approximately Rs 13,000 crores
By leveraging the existing infrastructure in Greater Noida, we aim to Market Greater Noida as a logistics and transit hub and as a Global & Domestic Investment Centre.
Greater Noida is rapidly emerging as a hub for industry and real estate. What key infrastructure projects are being prioritised to balance industrial expansion with sustainable urban development?
- We are all collectively working towards achieving the vision set out by the Hon’ble Prime Minister for Net Zero Emission 2070 as we move forward to create a better and sustainable infrastructure for the future generation.
- The aim is to create a balance between industrial growth & natural environment by focusing on sustainable economic growth.
- The focus is to promote Green and White Category Industries. We have the DMIC IITGNL region, where only green category industries are allowed.
- As per our byelaws, we do not allow Red Category industries in Greater Noida, taking into consideration the environmental impact.
- We are promoting industries in the fields of Renewables, EV, IT and Electronics. We already have an investment worth Rs 13,000 crores from Avaada, which is into Solar Panel manufacturing.
- Our focus is to increase the investments, employment opportunities while simultaneously balancing the environmental impact to create a sustainable economy for our future generation.
How is Greater Noida Authority integrating green initiatives, smart technologies, and sustainability principles into industrial and urban planning?
- Greater Noida Authority has dedicated departments, i.e., Planning and Horticulture, that spearhead the authority’s strict outlook on environmental preservation.
- Firstly, while the city is planned post the land acquisition process, the authority prioritises its green areas and the department has a zero-compromise policy on its green belts and green areas.
- Currently, the authority allocates 50 per cent of its total land pool for green.
- Secondly, the authority has consigned the Horticulture department. to maintain green infrastructure in Greater Noida that looks over plantation drives, afforestation drives, maintain greenery, ensure compliance with NGT guidelines, etc.
- Furthermore, we have our health department working in waste minimisation circle, bio remediation, waste to energy generation and propagation of circular economy.
- We have already adopted EV mobility for all our official uses; the authority’s fleet of vehicles now comprises 90 per cent EV cars.
- Additionally, authority is in the process of launching 500 EV buses to strengthen our public transport system without compromising on our commitment to a cleaner and greener energy and environment.
What measures has the Authority taken to simplify regulatory processes and enhance the ease of doing business for MSMEs and large industries in Greater Noida?
- The establishment of Invest UP as a nodal agency has helped in streamlining processes by handholding investors from identifying land to the stage of commercial operations.
- Nivesh Mitra and Nivesh Sarathi portals are helping in achieving these goals by enabling Ease of Doing Business in UP.
- UP Government has also appointed Udyami Mitras in each of the districts & IDAs, which handhold the investors and facilitate them in their investment journey. The presence of Udyami Mitras has helped in bridging the gap between investors and the Government.
- Along with it, authority has a very strong and effective Grievance redressal system with weekly Jansunvai and a steady Integrated Grievance redressal system.
- To promote investment in different sectors UP Government has devised various incentive schemes in different sectors like FDI, IIEPP, IT/ITes. These incentive schemes have played a key role in attracting big players like Haier, Yotta, etc., to Greater Noida.
Looking ahead, what is your vision for Greater Noida’s industrial ecosystem over the next 5-10 years, and how does the Authority plan to position Greater Noida as a global industrial and innovation hub?
We are already working on making Greater Noida a world-class smart city.
- With MMLH, MMTH and MMLP in the pipeline, Jewar & Hindon airport nearby, Greater Noida is likely to emerge as a logistics and transit hub in the coming years.
- The presence of Oppo, Haier, Yotta Data Centre, Coforge, WIPRO in Greater Noida has already created an ecosystem for Electronics and IT companies and in the near future, Greater Noida is likely going to be a hub of IT and Electronics companies, with some big players already showing their willingness to invest in Greater Noida.
- Currently authority is focusing on developing 750 acres DMIC IITGNL, a smart Industrial Township by providing an efficient traffic management system and seamless delivery of essential services through advanced technology and aims to replicate the same in the entire Greater Noida in the near future.
- Introduction of ISTMS (Integrated and Smart Traffic Management System) with 2739 high definition quality cameras will act as a ‘THIRD EYE’ to monitor 357 locations across Greater Noida.
- An advanced Integrated Command and Control Centre (ICCC) will oversee traffic management, emergency response and public services.
- Other advanced improvements in the near future for GNIDA can be Blockchain-based Land and Property Records to eliminate disputes and delays, Smart FinTech Zone to attract digital banks, insurers and payment innovators, waste segregation at source + AI-based route optimisation for collection.
