Listed on the NSE Small and Medium Exchange, NPST, a Make in India company, is among the top Fintech companies in India having been founded in 2013. Now processing an amazing 60 million transactions everyday, NPST helps over 100 customers to move money seamlessly, helping millions of companies, retailers, and consumers all around. Vice President of Sales, NPST Bhavesh Nachnani shares the reasons behind this achievement in a special interview with CXO News and APAC News Network.
As the new Vice President of Sales at NPST, what are your immediate priorities, and what specific strategies do you plan to implement to drive growth in the Technology Service Provider (TSP), Original Equipment Manufacturer (OEM), and Partnership divisions?
As the new Vice President of Sales at NPST, my immediate priorities are to analyze our current accounts and market opportunities, strengthen client and partner relationships, and align the sales team with our strategic goals. In terms of growth strategies, I plan to build and expand the right team, focus on upselling and cross-selling, develop a robust network of partnerships and alliances, and implement state-of-the-art processes for our team, including the introduction of a new CRM system. These steps will ensure that we are well-positioned to drive growth.
You have a rich background in the SaaS and technology sectors. How do you plan to leverage your past experiences to bring similar success to NPST, especially in the BFSI and payments domains?
My background in the SaaS and technology sectors has consistently shown that successful sales hinge on understanding client requirements and mapping these to our products in a way that creates significant value. By enabling the sales team with the right processes, support, and tools, I am confident we can achieve similar success at NPST.
What do you perceive as the biggest challenges NPST might face in expanding its digital payment segments, and how do you plan to address these challenges to ensure sustained growth and market penetration?
One of the biggest challenges NPST might face in expanding its digital payment segments is adapting to rapidly changing technological needs while maintaining the tight security of the platform. To address these challenges, we will implement cutting-edge security measures and protocols, empower our go-to-market (GTM) team to get quick feedback, ensure our product teams act on this feedback swiftly, and invest in R&D to stay ahead of technology trends. This approach will help us ensure sustained growth and market penetration.
How do you foresee your role and the strategies you implement impacting NPST’s relationships with its existing partners and customers? Additionally, what steps will you take to forge new partnerships and enhance customer satisfaction?
My role and the strategies I implement will have a significant positive impact on NPST’s relationships with its existing partners and customers. We aim to strengthen trust through consistent value delivery and engagement and enhance customer satisfaction with personalized solutions and proactive support. In terms of forging new partnerships, our focus will not only be on adding new logos and clients but also on building a robust partner network, both domestically and internationally. This network will not only increase our reach but also create additional value for our clients, ensuring long-term success and growth for NPST.
Rajneesh De, APAC News Network
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