New Delhi: Digital mapping and location services provider MapmyIndia has announced plans to spin off its B2C division into a new entity under the Mappls brand. This restructuring aims to streamline the company’s focus on its core B2B and B2B2C operations, while the new venture will cater exclusively to consumer-focused products and services. MapmyIndia will retain a 10% stake in the spin-off, which is set to operate as an independent business entity.
Rohan Verma, the current CEO of MapmyIndia, will step down from his role on March 31, 2025, to take over as the head of the new B2C venture. Verma will also continue as a non-executive director on MapmyIndia’s board. The move is part of the company’s broader strategy to allocate dedicated resources to scale its consumer business, which includes Mappls gadgets and platforms such as Mappls Mall and Travel, currently in the incubation phase.
The new B2C business will focus on multiple revenue streams, including advertising, subscription models, transaction commissions, and direct-to-consumer sales via e-commerce platforms. Despite the spin-off, the new entity will continue using the Mappls brand to maintain alignment with MapmyIndia’s established identity in the market.
According to company sources, the decision to restructure came after internal reviews revealed that operating the B2C business within MapmyIndia was affecting overall profit margins. By creating a separate entity, the company aims to optimize its financial performance while exploring growth opportunities in the consumer segment.
The co-founders of MapmyIndia, Rakesh Verma and Rashmi Verma, will not be involved in the operations of the new entity. This step reflects MapmyIndia’s emphasis on its B2B and B2B2C priorities, leaving the consumer division to operate independently and scale its presence in the market.
