New Delhi, June 19(CXO Media): Meta is reportedly exploring an investment in fintech startup Cred, with discussions valuing the company at around $4 billion, according to a report by Moneycontrol.
The talks signal Meta’s growing interest in expanding its presence in India’s digital payments market, where competition remains intense despite rapid growth in online transactions. Sources cited in the report said Meta has evaluated multiple options, including a strategic investment, a full acquisition at a lower valuation, and a potential operating role for Cred founder Kunal Shah within the company.
The reported valuation is higher than Cred’s estimated $3.5 billion valuation in 2025 but remains significantly below the $6.4 billion valuation it achieved during its last major funding round in 2022. The development comes as global technology firms continue looking for ways to strengthen their position in India’s fintech ecosystem.
An investment in Cred could help Meta deepen its payments and commerce capabilities across its platforms. Facebook and Instagram already serve as discovery channels for businesses, while WhatsApp has been expanding its payments and commerce offerings in India. Cred’s payments infrastructure and affluent customer base could add another layer to that ecosystem.
Cred has built a strong presence among credit card users and has expanded into lending, payments and financial services. According to available data, the company generates an average revenue per user of about Rs 2,000, among the highest in India’s payments sector. Users who engage with multiple products contribute substantially more revenue than the platform average.
The company has raised nearly $944 million since its launch, according to Tracxn. Neither Meta nor Cred has publicly commented on the reported discussions.
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